RANDOM WORD / IMAGE ASSOCIATION

RANDOM WORD/IMAGE ASSOCIATION ?

Our lecturer told us this topic is interesting but complicated topic. Well i think we all can get it after the lecture. Random Association is a random word technique, the most basic and creative way to generate new ideas.In this technique, random word are used to solve a problem. By forcing ourself to create a solution from a random word, we will be able to generate more ideas from different directions.In conclusion, this technique is a good way to force us generate ideas.

There are 3 step involve in this method.

1) Discover

First, in finding solution, write down anything that come in your mind when thinking about this problem.Yes,is anything! And stated down your problem as well.

2) Finding Associate

Try to relate each random word that written down, to your problem.

3) Use associate to create new idea

Start apply random word and problem to find solution.

The example that given :

Problems: How to train 3 students to become Creative Studies tutors in 6 months time

Random words: Monkey

From monkey, try to ellobrate things about monkey that we thought.

The ideas,

• Zoo
• Banana
• Tail

Start to associate 1st idea to problem by describe about zoo:

No animals like to be in captivity

In practice:

Close students in a limited area for 6 months and forced them to do revision again and again.

2nd idea, is about banana:

Monkey like to be rewarded with banana

In practice:

Reward students with something that value in order to motivate them to achieve desire target.

3rd idea, is about tail:

Monkey dosen’t like play with its tail

In practice:

Dont stress student with a lot of assignment. Always motivate student how to score for this subject.

Task given,

Problem : create something in a dangerous area so that the people in many years ago will never go nearby.

Random word : cat

From cat, i can think about :

• Fur
• Claw
• Scary eyes
• 'Meow' sound

The idea i choose is CLAW

Cats have claws that can hurt people.

In practice :

Create something that really sharp and can never remove then place around the area.